"This whitepaper helps to introduce group blogging to organizations.

As part of this introduction, this paper will:

- highlight why and how corporate group blogging is important
- explore some sample group blogs used by organizations
- identify some essential elements and common pitfalls to group
blogging
- outline how one might think about selecting a technology
platform for group blogs

By better understanding the forces and concepts outlined above, one
can make group blogging more successful than individual blogging
(or at least complement individual blogging)."